July 22, 2026
Why we’re at Data Expo
I’m no salesman, I build things. And yet we’ll be at Data Expo on 9 and 10 September. How that adds up, and why I’m mostly going to learn.
I’m no salesman. I build things. Preferably things that fix a problem I have myself, and that other people run into too. AI governance is one of those problems. Who uses AI inside an organisation? What data goes into it? Does it stay within the rules? And the question that maybe matters most: how do you let people work with new technology without them stepping outside those rules? Those questions are why we built Numaga.
Building is the best part
We built it for ourselves first. Soon enough for others too. Is Numaga finished? No. No good product ever is. But it gets better every week, because we listen to the people who use it. Every time a customer or user tells us something, we learn. By now a few great customers run on Numaga, so that feedback keeps coming.
I can disappear into building. Build, build, build. But Numaga gets better the more organisations use it. More customers, more insight, more of a scale advantage for everyone. So we need to grow. And that’s my problem: I’m no salesman.
Why Data Expo
Robin and I spent a long time chewing on how to make Numaga bigger. Last year we walked around Data Expo and liked it. The people wandering the floor there tend to genuinely need what Numaga does. This year we’re there ourselves, with our own booth.
I like talking about what I care about
I don’t like selling, but I do like talking about things I care about. And Data Expo has more than enough people to have that conversation with. About governance, about adoption, about AI that runs in the Netherlands and doesn’t quietly take your data with it.
Will it bring in a customer? Maybe. Maybe not. Either way I’ll learn a ton, and that’s why I’m going.
Come say hello
Wandering around Data Expo on 9 and 10 September 2026 at the Jaarbeurs Utrecht? Come by. I’ll show you what Numaga does, and I’d like to hear which problem you’re trying to solve. Can’t make it? Book a demo and we’ll do it online.
